Content Curation Your Voice:Is your business established or a startup? Established Startup Would you prefer a "hip and friendly" tone or a "polished and professional" tone for your pieces? Hip and Friendly Polished and Professional Would you prefer 1st, 2nd or 3rd person tense for your pieces?1st2nd3rdDepends on pieceDescribe the personified version of your brand: What are three adjectives you would like to have somebody use to describe your company? What are three adjectives you would hate to have someone use to describe your company?Do you have any corporate lingo we should use? For example, Marriott calls their employees “associates” and customers “guests.”Any geo-specific lingo?What makes you different than your closest competitor?Your Audience:What are the three biggest priorities for your ideal client?Is your ideal client young and hip or super professional? Young and Hip Super Professional What is the estimated yearly income of your ideal client?$ FromTo$Is your ideal client male, female, or does it not matter? Male Female Does not matter Is your ideal client married, single, or does it not matter? Married Single Does not matter How many hours a week does your ideal client spend online?Choose One...0-55-1010-2020-3030-4040-50Does your ideal client use a cell phone, or are they more likely to have a landline? Choose One...LandlineCell PhoneWhat kind of car does your ideal client drive? Why?Are you targeting a specific neighborhood/community? If so, explain the neighborhood/community.Why would your ideal client choose you over your closest competitor?Your Company Name:Your Company URL:
