This questionnaire is extremely important in creating the best possible strategy for your social media. Marketing is no longer about just throwing out promos, deals and sales messages. Marketing in the new social era is about showing your customers what is behind the scenes. It’s about building trust. It’s about having a brand and online representation that people love to be a part of. Consumers are on social media to be “social”. The more relatable, fun and open you can be, the better results we will have. That being said there are several questions on here about “you” as the business owner and your personal life. You don’t have to share anything you don’t want to, but think about what you would share and talk about if it was a friend. This is key to building a loyal community online. Thank you for taking the time to give us as much information as possible, which will enhance your social and business success! Tell me about your business in one paragraph? List ALL of the services/products that you offerWhy do you do what you do? Tell me your story:What are the core values of your business?What makes your company different? How many employees do you have? Please list their names and pictures. (If you don’t have pictures, can you take them so we can introduce them to your social audience).Do you have any pets (at the business or at home)? If so list what you have, their name and include pictures. Do you have any favorite TV show’s, please share?What are your hobbies outside of work? (Sports, travel, fitness, animals, crafts, etc.)What are your guilty pleasures? (Wine lover, coffee, sweets junkie) Be specific like naming your favorite wines or how you like your coffee.What are some unique nuances about you? (Addicted to peanut butter, can’t start your day without ?Tell me about your family? Kids, grandkids, husband or wife? Please include fun pictures you have taken recently.Tell me about your typical customer:MaleFemaleWhere do they live?What activities/lifestyle do they have?Married/single? Kids?Occupation?What magazine’s do they read?What do they do in their spare time?What are their guilty pleasures? (wine, food, etc.)What do they come to you for?What are their challenges that they come to you for?What does your product/services solve for them?What thoughts are going through their mind when they decide to invest in your services?What social sites do they hang out on?Is your typical customer different from your ideal customer? If so please explain What are your business goals for this year? What is your big vision for your company? Multiple locations? Sell? Please explain below:How are you currently getting customers? (Word of mouth? Advertising – if so what are you doing?)What are your goals for your social media marketing? Who are your “referral partners” - these are people in a profession that can consistently refer you business. (Example: a RE Agent and Loan Officer) Please list your competitors and give me any info you can about them and why they are considered competition:List 5 top information sites that have content related to your industry that I could reference (this can include magazines, info sites, blogs, news, etc.)Thank you for your answers! This iframe contains the logic required to handle Ajax powered Gravity Forms.
