1 April 2015
Why Mobile Design is Critical for 2015

If you’re using a smartphone or tablet to read this article, then it’s likely you’re aware of the importance of mobile design. With nearly seven billion mobile subscriptions around the world, it’s a necessity to create a beautiful mobile design that can be viewed from any device.

The average smartphone user spends nearly three hours each day on mobile devices. While most of this time is spend on mobile apps, only 22 minutes is used for web browsing. Although many people use mobile apps on a daily basis, they prefer to use the mobile web when making a purchasing decision.

According to the infographic, four out of five consumers use their mobile device when making a purchasing decision. Additionally, 74 of smartphone shoppers have made a purchase after researching a product on their phone.

As smartphone users continue to use their mobile devices to research store locations and product information, it’s absolutely necessary your business has a mobile strategy in place.

Creating a mobile design doesn’t have to be difficult. As long as you know the key components of a successful mobile design, you’ll be able to create a website that’s effective for your business.

Every mobile design needs to be responsive.

This means your design can be viewed from any device, whether it’s a laptop or a tiny smartphone screen. It’s also important that your website is fast and contains the important information consumers need about your business. Your mobile website must aid customers when making a purchase, so make sure the overall experience is customer friendly.

Mobile design is no longer the future of marketing; it’s the strategy you must use today if you want to reach more customers.

By creating a mobile design, you’ll be able to build more awareness of your business online and develop a stronger reputation.

Perfect Mobile Design

Mobile Design Infographic

 

How to Prepare for Mobile Market Domination

Mobile usage is taking over the world and brands need to make sure their business is ready for mobile market domination. As more people continue to depend on their mobile devices for communication and information, businesses will need to create a mobile strategy that helps them reach their customers.

By 2017, it’s expected that there will be approximately 10 billion connected mobile devices. Additionally, more than half of all mobile devices are smartphones. What’s even more surprising is that iPhone sales are already outnumbering births each day. Clearly, mobile devices are beginning to dominate the world!

With the rise in mobile devices, mobile traffic has also increased. According to the infographic, half of all mobile traffic is video traffic. In addition, 90 percent of all tweets are sent from a mobile device. As you can tell, people rely on their mobile devices to discover and share information online.

Now, you’re probably wondering what mobile domination means for your business. Since four out of five consumers use their mobile devices to make purchasing decisions, it’s essential for your brand to be optimized for the mobile web. Fifty-six percent of people think mobile devices make the shopping experience more enjoyable and 64 percent of consumers research products online and then purchase them in-store. This presents a huge opportunity for your business to reach more customers online.

When people use their mobile devices during the shopping process, they’re looking for information about store locations, products, and comparing prices. The also want to receive special promotions and coupons directly to their mobile device. By optimizing your business and website for mobile, you’ll be able to convert more visitors into customers.

With mobile taking over the marketplace, business owners need to get on board with a mobile strategy. If you don’t, you’ll be left in the dust by your competition. To learn more about mobile marketing and what it can do for your business, check out the infographic below:

Mobile Marketing Domination

Mobile Marketing Infographic
Ivan Serrano is a social media, business and finance journalist living in San Francisco, California.
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