9 July 2010

Three Popular Ways To Build Links

If you’ve been researching internet marketing and search engine optimization or have been involved in it for any amount of time, you’ve undoubtedly come across the fact that link building is one of the best ways to increase your website’s rankings in the search engines. When it comes to link building, you have many different options. Some work better than others do. This post looks at three of the most popular ways to build links to your website.

Why You Should Build Links

Link building gives you more authority in the search engines. When you have tons of links that point to your website from many different sources, the search engines consider your website to be an “authority” with relevant information since so many websites link to you. Think of each link as a sort of recommendation.

Getting links from relevant websites is better than getting irrelevant links. For example, if you’re a dentist with links from dentist directories and dental websites, you’ll achieve better rankings than if you have links to your dentist website coming from gardening blogs, a pet supply website, and work from home directories.

#1 – Directories

Directories are a great source for links because they have different link categories, which make them a relevant link source as long as you place your link in the right category. Make sure you use your keywords in the text of your directory listings to increase your search engine optimization.

#2 – Blog Comments

Leaving comments on blogs relevant to your industry is another effective way to build links. When leaving blog comments for link building purposes, make sure you really add to blog posts with your comments instead of just leaving a link to your website and the words “Great post!” or “Enjoyed reading your post!” Leave comments that work double duty so people visiting the blog click on your comment to visit your website to learn more about you. This makes your comment a good link building opportunity along with being a source of traffic itself.

#3 – Social Bookmarks

Another great way to build links is through social bookmarking. Bookmark your articles, blog posts, and any of your other content with Delicious, Stumble Upon, Technorati, Digg, and other social bookmarking websites to increase your traffic and build links. Many social bookmarking websites have free widgets you can upload to your website that allows visitors to bookmark your content and recommend the page to others themselves. Just as with blog comments, this means the bookmark itself becomes a traffic source in addition to helping you build links to increase your search engine rankings.

If you follow these three link building tips, you’ll be on your way to building a ton of relevant links that increase the rankings of your website. If link building still sounds a bit complicated to you, let Seattle SEO Consultant help. We’re experts at relevant link building that increases search engine rankings.

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