Where Did that Phone Call Come From? Historically, one of the trickiest things about online marketing has been figuring out which advertising campaigns are responsible for your leads… especially if the leads come in via a phone call. Granted, tracking leads from online campaigns is easier than with off-line...
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Google became the number one search engine in the world because of its drive to deliver excellent search results. This desire to quickly give users what they want continues, and Google keeps making improvements to their search results – by ongoing updates to its algorithm. Different updates types focus...
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Google Alerts is a free tool that can streamline your marketing research and increase your web site traffic. Although Google Alerts has been around a long time, it’s still one of the best ways to track what’s being said about any topic in the digital world. How does it...
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Since Google’s purchase of YouTube in 2006, it has been busy encouraging us to connect our YouTube channels with our Google+ accounts. If you are using YouTube for business promotion, it’s a good idea. Not using social media for business? Let’s talk. Integrating Google+ with your YouTube account expands...
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Website User Experience can make or break you You can’t take an “if you build it, they will come” mentality for your site design. Even if your site is stunning, they (whoever “they” may be to you) may come, but will likely exit quickly if you frustrate them and...
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In our last post, The Dark Side of the Internet of Everything, we looked at the dark side of the coming age – when the Internet of Everything (IoE) connects us all in a global web – in a more comprehensive way than ever before. We saw how: Details...
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The Internet of Everything (IoE) is opening the door to a way of life that sounds like pure science fiction. Some wonderful things are coming. Soon our collective devices will be not only monitoring our bodies, but also tracking what’s going on in our cars and our homes… and...
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The Coming Wave of Connectedness In our previous post, The Internet of Everything, we talked about the Internet of Everything, how it came about, and how it may change our lives in general. In this post, we’ll focus on how this new wave will affect business. Marketing pundits agree...
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The Internet of Everything; It’s amazing, exciting, and a little scary. We know it’s coming, and we know it’s going to change our lives. We hear about a new Ford car that can park itself. We see an ad for a sensor you can embed under your skin that...
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If you like to run, Seattle and the metro area offers tons of venues to get you moving. From city running on asphalt and steep hills to trail running in green spaces, if foot pounding forward motion is your drug of choice, you’re in the right place. Running...
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