21 September 2011

When you’re creating your web design, it’s important to think about readability in addition to coming up with a great design.

Did you know it’s possible to increase your sales and the success of your website simply by increasing its readability? It’s true. Making it easier for visitors to read your website can lead to a dramatic number of conversions where visitors become customers.

This post looks at a few tips for increasing the readability of your web design so visitors stay to read your website instead of hitting the back button simply because it’s too difficult (or annoying) to read.

Use Dark Text On A Light Background

It may look cool to have light text on a dark background for your web design, but it decreases the readability of your website. The best way to make your website easy to read is to use dark text on a light background.

It’s easier on the eyes, reduces eye fatigue, and is more reader friendly. Most importantly, dark text on a light background doesn’t immediately irritate some readers as light text on a dark background does.

Make Your Copy Easy To Scan

Website readers are scanners first. They’ll scan through your copy and then decide whether they want to invest the time reading it. If it’s easy to scan, most of the time it’ll also get read.

That’s why it’s important that you make your copy easy to scan by including lots of breaks and white space, short paragraphs, lists, and subheadings in your web design.

Easy To Read Font In An Easy To Read Size

Say away from difficult to read fancy fonts in your web design. The best font choices are tried and true Arial, Verdana, or Times New Roman. If you really want to use some fancy fonts on your web pages, just use them for headlines and make the majority of your text a simple, easy to read font.

Make sure your font isn’t too small or too big. If readers have to drag out a page magnifier just to read the tiny text on your web page, they won’t. Fonts that are too big don’t work well either because readers usually have to scroll too much to actually read your copy.

Get Rid Of The Clutter

Blank space is a REALLY good thing. Keep that in mind when creating your web design. You don’t need to fill every pixel of space when designing your website.

Avoid overdoing the graphics and text, and provide plenty of blank space that guides the reader through your website so they know exactly where to look.

These are just a few ways you can increase the readability of your web design Seattle. Looking for some help creating or reworking your website? Contact Seattle SEO Consultant today to schedule your free, no-obligation consultation with web design expert Chad Morgan.

We are a wed design and Search Engine Company located in Seattle Washington serving local and national companies….with a smile on our face!

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