3 September 2010

Why Your Local Business Doesn’t Need A Website To Succeed

You’re probably thinking… WHAT!?! After all, you’ve probably heard experts say “Your business will never succeed unless you have a website” for years now. Luckily, that couldn’t be further from the truth today, especially for businesses that depend on local foot traffic to succeed.

However, when I say you don’t need a website to succeed, I don’t mean you don’t need an online presence. Local success comes down to being found and there’s no better (or cheaper) way to get found than through the internet.

I’m Talking About Local Internet Marketing

Now you’re probably thinking… IF I DON’T HAVE A WEBSITE, WHY DO I NEED INTERNET MARKETING? The truth is you need local internet marketing more than you realize if you don’t have a website. The good news is it’s a lot easier than you probably think.

Every local business can benefit from local internet marketing whether or not they have a website. Combined with some good local SEO, four simple online marketing strategies can not only give your business an internet presence, but can also give you top rankings for your targeted keywords. Yep… top rankings… even if you don’t have a website!

#1 – Google Maps

You can attract a huge majority of the search engine traffic in your local area by creating and optimizing a Google Maps listing for your business. When anyone in your local area searches for the products or services you offer, your results will pop up high in the rankings for a local area search. With some good local SEO and a well written listing, you could even land in the #1 position (and again… that’s without a website).

#2 – Local Business Review Websites

Imagine the potential you could gain for your business with positive reviews from happy customers placed on local review websites. You’ll also enjoy high rankings as many of these websites have first page rankings. By encouraging your customers to leave helpful, optimized reviews, you make it easier to get found online.

#3 – Local Directory Listings

Another great local internet marketing goldmine for businesses is local directory listings. Creating a listing using good local SEO techniques for local business directory listings like YellowPages.com, Yahoo! Local, and other local public data sources and online business listings can help you dominate the top search engine results as your business will pop up in a search as a listing on these websites.

#4 – Facebook Location Tabs

While most people just look at Facebook as a way to connect with family and friends, it also offers tools that can help potential customers find you. It’s also another excellent place for your satisfied customers to place reviews about your business. By creating a Facebook location tab with an integrated map, you’ve just made it incredibly simple for the thousands of people on Facebook in your local area to find you.

These are just a few of the local SEO strategies that can bring you the local foot traffic you need to succeed. While having a website is still the easiest road to success, if you’re not ready or just don’t want a website, you can still succeed and achieve high rankings with just a few local internet marketing strategies.

Are you a Seattle area business interested in learning more about how you can dominate the search engine results without a website? Contact Seattle SEO Consultant today for a free, no-obligation consultation.

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