19 February 2010

Believe it or not, something as simple as having good SEO meta titles on the pages of your website can do a lot to attract traffic. Your meta titles are part of the HTML code of your website and visitors see your meta titles at the top left corner of their browser when visiting each page of your website.

Even more importantly, the search engines use your meta titles to help determine the relevance of your website for appearing in the listings of an internet search. This means you can improve your rankings simply by having solid, keyword focused SEO meta titles in your HTML code.

Creating Your Meta Titles

To attract traffic to your website along with attracting the search engines, use keywords that suit each individual page, making sure your titles are easy to read, aren’t too long, and don’t appear stuffed or spammy. Keep the following in mind when creating your SEO meta titles.

The ideal length is around 65 characters total (including spaces). They can be longer, but around 65 characters usually makes the strongest impression.

Capitalize the first letter of each word for easy reading.

Use the | key to separate the keywords in your meta titles. While not a requirement, this will help attract traffic to your website as it makes your titles simple to read. However, separating keywords this way does take up valuable character space so it’s a trade off.

Create a unique meta title for each page of your website that focuses on the content of that individual page. This will help the search engines index each of your pages separately, which will attract traffic to your website seeking specific information.

Never use generic terms in your meta titles like ‘Home’ or ‘Contact Us.’ Stick with keywords that relate to the content on the page.

Businesses seeking to attract traffic that is local should consider including their location in their SEO meta titles.

The following is a good example of a 65 character meta title that would attract traffic to your website if you were a Seattle cosmetic dentist:

Seattle Dentist | Seattle Invisalign | Cosmetic Dentistry Seattle

The HTML code for this meta title would appear underneath the and tags and would look like this:

Seattle Dentist | Seattle Invisalign | Cosmetic Dentistry Seattle

It’s amazing that something so small can make such a big difference in improving your search engine rankings to attract traffic to your website. Take a look at your meta titles today to make sure they’re doing a good job of attracting the search engines and targeted traffic. It’s an easy way to make a big difference.

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