4 March 2011

What’s the best way to boost your website ranking long term? Content. Without a doubt, high quality, informative, resourceful content is still king of the internet, and it’s the best way to convince the search engines that your website is worthy of a page one ranking.

While content is the key to a high website ranking long term, it’s important to do a little research and come up with a good strategy to ensure not only creating content that attracts the search engines, but also addresses your target audience.

Once you have your keywords and a list of topics that will attract your exact audience, it’s time to choose the type of content that will help achieve your goals. This post looks at the top six types of content that can boost your Seattle SEO website ranking.

Blog Content

If you don’t have a blog, you’re missing a huge opportunity to create informative, helpful content that connects with your audience while also being a magnet for the search engines. Since the search engines love big websites with lots of pages, blogs are also an easy, long term way to increase your Seattle SEO website ranking because the more posts you make, the bigger your website gets.

In addition to providing valuable how-to content on your blog, also consider providing helpful content like product reviews and even answering reader questions. Reply to readers leaving comments on your blog using keywords to continually increase your website ranking.

YouTube Content

Content doesn’t just have to include text. Video content is a great way to increase your website ranking. YouTube is an enormous source of traffic that can work double for you — you can upload your videos to YouTube where they’re accessible directly through the YouTube website, and you can also easily embed the code from your YouTube videos into your own website. Plus, many people use YouTube as a search engine today. Instead of heading to Google, many people go straight to YouTube to search.

The key to getting the most from video content is taking the time to choose good keywords and use them in the video description. Write long keyword focused descriptions for your videos so the search engines can easily index them. You can even include a written transcription of your video with keywords included as well.

Image Content

Images are also a great form of content that can increase your Seattle SEO if you make use of the alt tag and include keywords in the title of your website’s images. Add images to every page of your website, and add a keyword titled image to each blog post.

Press Release Content

Press releases are a great way to gain a large number of links. Your press release might also get picked up by major news outlets, which can bring you a ton of traffic and a fast increase in website ranking. The key to success with press releases is to make sure they’re newsworthy. Press releases aren’t general information articles. They’re news — and the more newsworthy an angle you can give them, the more success you’ll have.

Article Content

Articles are still one of the best ways to gain long-term links that lead to a high website ranking. Well written articles that offer a how-to approach not only rank well within high ranking websites like Ezine Articles, but as people publish your articles on their blogs, they link directly back to your website. This increases your Seattle SEO and helps establish you as an expert in your field.

Social Media Content

Whether you use Facebook, Twitter, or any of the other many social media networks out there, social media content engages prospects and even provides you with some free and effective viral word of mouth marketing. Use keywords in your posts and keep the conversation interesting. For example:

Post 1: Link to your latest blog post
Post 2: Ask your audience a question (and answer them)
Post 3: Offer a coupon code only available on your social media networks
Post 4: Provide a helpful tip on using your product or service
Post 5: Poll your audience
Post 6: Run a contest — “Free prize to someone who retweets this by noon.”

Ready to come up with a content strategy for your business? Click to schedule your free, no-obligation consultation with Seattle SEO Consultant today!

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