When we discuss social media, the first image that comes to our heads is usually a blue square with a big white, lower case F in the middle. That is very understandable, after all, there are very few things on the planet that more people have in common than...
Read MoreThe relatively short history of the iPhone is an interesting study on not only innovation, but marketing as well. Apple jumped quickly to the head of the smart phone race for a couple of good reasons. First of all the iPhone is a very well made product. It wasn’t...
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One of the water-cooler chats I was involved in a few months ago predicted that 2012 was going to be the year that social media finally fades into the sunset. I’m not shopping for a new desk calendar yet, but as near as I can tell FaceBook, YouTube, Pinterest,...
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There are some marvelous reasons that customers should be buying from you. Hopefully, you know what the reasons are. The customers that you have know what they are, that is why they do business with you. I don’t know what the reasons are, because you haven’t told me yet....
Read MoreMany local businesses are beginning to get the message that they need to establish and maintain an Internet presence. We understand that this is a difficult thing to accept for firms that have run for decades without needing a computer, but we want to help all of our neighbors...
Read MoreApple fans were notably disappointed when the iPhone 4S came out last year. The Apple faithful had been holding their collective breath, hoping to see the next generation of smart phone, the iPhone 5. What the World got was a slightly improved iPhone 4; an upgrade but not a...
Read MoreThe good folks at Google tell us over and over again that Search is about Discovery. Those of us who work in SEO may feel that search is (or at least can be used as) a powerful marketing tool, but the kids who hang out on the Google Campus...
Read MoreHaving trouble converting site visits to purchases? Make sure your website is optimized for mobile use. The wrong mobile design can drive willing customers away from your business. There are several studies which are predicting that with in the next five years the majority of connections to the Internet...
Read MoreIn October of 2011, Google stopped passing along keyword search terms for users logged in to its products, including Gmail and the popular Google Chrome browser. Users are now redirected to a secure search form, leaving webmasters and SEO specialists to scratch their heads at suddenly much less useful...
Read MoreRelevant and quality content is a must to increase visibility in the search results. However, the task does not end in writing content alone. The right selection of keywords is necessary to target a specific audience. A high volume of traffic is useless if you cannot convert it into...
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