24 December 2010

Increasing your sales doesn’t necessarily JUST come down to increasing your website traffic. If you already have a lot of traffic, but aren’t seeing the sales you’d like, your website probably isn’t working effectively as a lead capture page. In fact, if you’re not capturing the information of your website’s visitors, you’re missing out on a ton of sales.

The Lead Capture Page, sometimes called a Landing Page, is all about getting Live People interacting with your site. Usually they will find themselves landing on a Landing Page from a link in Social Media, an eMail campaign, or even through your SEO efforts. The important thing once you have them on the Landing Page is to get something, a sales lead, before they disappear back into cyberspace.

It’s simple to optimize your website to become a killer lead capture page. This post looks at a few Seattle SEO tactics you can use to turn your website into a lead capture machine.

Create Something Valuable

The best way to optimize your website into a lead capture page is to create something to give away. It needs to be something your website’s visitors will find valuable or you won’t compel them to exchange their contact information for it.

While what you give away needs to be valuable, it doesn’t have to cost you an arm and a leg to put together. You can give away free information in the form of a report, podcast, slideshow, or video. Free trials, coupons, and demos also work well.

Anything your audience will find valuable that offers a solution to their problems or helps them get closer to what they desire will work well on your lead generation page.

Give It An Identity

Once you have your free giveaway, it’s important that you give it an identity on your website so it attracts the attention of your audience. The best way to do this is by creating a graphic.

You need to entice visitors to give their contact information in exchange for your free giveaway, and writing it out in text just isn’t enough. Graphics will make your free giveaway feel substantial and valuable, even if it’s just a digital PDF, MP3, PowerPoint, or YouTube video download.

Adding Your Opt-In Form

Your opt-in form is where visitors give you their contact information. It’s extremely important to not only create an attractive opt-in form, but to also place it ‘above the fold’ when you optimize your website.

This simply means placing your opt-in form on your website near the top so visitors see it immediately, instead of having to scroll down to find it.

Place the graphic for your free giveaway above your opt-in form so it’s instantly clear what visitors will get in exchange for giving you their contact information, and include a short text description about what’s included in the giveaway.

To further increase the success of your lead generation page, include an opt-in form on every page of your website instead of just including it on your home page. This way your visitors will see it no matter the page they arrive at on your website.

These are just the basics of how you can optimize your website into a killer lead generation page. For more tips, contact Seattle SEO Consultant for a free, no-obligation half hour consultation with Chad Morgan today.

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