28 May 2010

Did you know people can use the internet as a weapon to damage the reputation of your business? Even one negative remark posted online can ruin the good name you’ve spent years building. The worst part is there isn’t a whole lot you can do about preventing it.

Unfortunately, most of these comments will become a permanent internet fixture, even if you resolve your beef with the comment poster. Luckily, there is a solution for minimizing the damage from negative postings with search engine reputation management.

Online Reputation Management

With search engine reputation management, you use search engine optimization techniques to protect your online reputation by combating negative remarks that appear in the search results. You can accomplish this by pushing these negative comments down in the search engines.

In fact, with some good online reputation management tactics, you can push negative opinions about your business down in the search results so far that your potential customers never see them unless they’re willing to surf through pages and pages of results.

Keyword Research First

The first step to online reputation management is keyword research. You need to find the keywords that cause the negative postings to appear in the search engines. Once you have a list of keywords, it’s time to take action. Keyword optimized press releases offer a great way to push negative results down in the search engines fast.

Press Release Distribution

Create numerous press releases optimized for the damaging keywords. Since press releases rank high in the search engines quickly, they offer a speedy way to push negative remarks down in the search results.

Keep your press releases newsworthy and stay away from including information that relates to any online negative comments. While you do want to include backlinks to your website in your press releases, the links are not as important in online reputation management as drafting a professional press release that makes a great impression.

Distribute your press releases through multiple press release distribution websites to ensure complete search engine coverage. Write at least one press release for each damaging keyword and distribute them widely for optimal online reputation management.

Bookmark Your Press Releases

After distributing your press releases, help them work even harder for you by bookmarking them on Del.icio.us, Digg, Technorati, StumbleUpon, and other social bookmarking websites. You can even include a link to your press releases on your website and on your other social media platforms like Twitter and Facebook to increase your search engine reputation management.

Time is of the essence when a negative comment appears in the #1 position of the search results for your main keyword phrase. Take action quickly to minimize the damage through search engine reputation management.

While press releases offer an effective way to push negative comments down in the search engines, they aren’t the only way to accomplish good search engine reputation management. Contact Seattle SEO Consultant to learn more today!

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