25 June 2011

Seattle Web Development Or Website Template?

When you’re ready to build a new website for your Seattle business, you have two options: custom web design or a website template.

Website Templates have a lot going for themselves. They are a tool that will allow your site to have something besides white space with relatively little time or effort. Some of the templates are very attractive and will have a certain amount of customization included. The trick is to find one that doesn’t make your site look like it was made from a template.

While website templates have their place, if you want your website to put forth the most professional image, custom website development is the way to go. Here’s why.

Instant Credibility

Visitors to your website make an instant judgment about your business within seconds of arriving, including whether your business appears professional, reputable, and trustworthy. A website template doesn’t always give this impression. Templates typically look like templates, so it’s usually pretty obvious whether you’ve invested in your business with custom web design or whether you went with a template. Those first few seconds are critical to your business success. Custom site  development will ensure your website always makes a great first impression.

Captures Your Character

You can search through website templates all day and never find one that truly captures the character of your business. You can change a website template to include your custom content, but you can’t usually customize it to your exact business. Whether you want to make anything from a modern high-tech to kid friendly impression, custom developed websites give you the power to put forth an image that captures the persona of your business.

Makes You Unique

What kind of impression do you think you’ll make on potential customers for your dentistry office when you have the same exact website template as the last two dentist websites visited? How about if your dentistry website looks the same as 20 other local businesses, including the movers, flower shop, podiatrist, and music store down the street? Not a good one. Customized web development makes your website unique. That gives your business a step up on your competition.

Generates Custom Results

Whether you want to encourage visitors to sign up for your newsletter, you want to generate leads by getting potential customers to email you, or you’re looking for quick sales, customized web design can make it happen. Website templates don’t usually have the extra features you may need to gain the results you want from your website.

Search Engine Optimization

Seattle customized web development will always include the search engine optimization features you need to rank high and attract free traffic from the search engines. Website templates rarely have integrated search engine optimization features. This means you’ll either have to spend time and money on SEO for your website template, or just work extra hard to gain search engine traffic in other ways.

No matter which way you look at it, custom web design beats using a website template hands down. If you’d like to learn more about affordable custom Seattle web development, contact Seattle SEO Consultant for a free, no-obligation 30 minute consultation today!

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