16 December 2011

Web design Seattle WA and good SEO can come together to make your website a rankings powerhouse when you take the time for a little image optimization. Not only is image optimization a great SEO strategy, but Google, Bing, and Yahoo’s image search feature is also a growing search trend you should take advantage of. This post looks at why you should optimize your images and gives you ideas on how to do it.

Especially For Internet Retailers

If you’re an internet retailer struggling with your organic search rankings, taking advantage of image search just might be the secret weapon you’re looking for. Since most online retailers just use a single photo (the one provided by the manufacturer) on their websites (that is the exact same photo other retailers use as well), shoppers are now heading to the image search feature to look for more photos of a product before making a purchase.

That’s why it’s important that you not only optimize your main manufacturer product photos, but that you also add several other photos to your sale listings to maximize your chances of catching the attention of consumers and getting the sale.

Keywords Are Key

Use the best, most targeted keywords in the file name of your image and in the ALT tag and caption as well. Take the time to do your research to determine the best keywords to use in your images, consider whether simply using the name of the product is the best option, and make sure the keywords you use in your image optimization also relate to the content on your page and your meta information.

  • Image File Name– The key to using keywords in your image file names is to keep in mind that you have to stay short and sweet. It can be a challenge because your file names can’t get too long. It’s often a good idea to use one of your keywords from your meta title as your file name along with the name of the product or service. For example, I could optimize an image for this page by naming it “web design seattle wa.jpg” or “seattle seo.jpg.”
  • Image ALT Tag – The little popup text box you see when you hover over an image on a website is the ALT tag. This is a great place to include your product or service name keywords to reinforce your product or service with potential customers. It’s best to keep your ALT tag to 50 characters or less (including spaces). For example, a good 50 character ALT tag for an image on this page could be “Click for a FREE web design Seattle WA evaluation!”
  • Image Caption – By including a caption underneath your images, you have an easy way to reinforce your sales message. Write a brief one-sentence caption that includes your keywords and captures the attention of readers.

Adding Image Links

Now that you have your images optimized, turn them into moneymakers by turning them into links. For product images, consider linking to your order form. For images related to your services, consider linking to your free quote request page or contact form.

Optimizing your images is an easy way to increase your conversions. It’s also the perfect way to get found, especially if you’re having trouble beating your competitors’ rankings.

Need help optimizing your images or improving your rankings? Contact Seattle SEO Consultant today to schedule your free, no-obligation SEO and web design Seattle WA consultation with expert Chad Morgan. You’ll learn strategies that will help you succeed and a whole lot more. Click to contact us now.

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