When we discuss social media, the first image that comes to our heads is usually a blue square with a big white, lower case F in the middle. That is very understandable, after all, there are very few things on the planet that more people have in common than...
Read MoreThe relatively short history of the iPhone is an interesting study on not only innovation, but marketing as well. Apple jumped quickly to the head of the smart phone race for a couple of good reasons. First of all the iPhone is a very well made product. It wasn’t...
Read More
One of the water-cooler chats I was involved in a few months ago predicted that 2012 was going to be the year that social media finally fades into the sunset. I’m not shopping for a new desk calendar yet, but as near as I can tell FaceBook, YouTube, Pinterest,...
Read MoreApple fans were notably disappointed when the iPhone 4S came out last year. The Apple faithful had been holding their collective breath, hoping to see the next generation of smart phone, the iPhone 5. What the World got was a slightly improved iPhone 4; an upgrade but not a...
Read MoreThe good folks at Google tell us over and over again that Search is about Discovery. Those of us who work in SEO may feel that search is (or at least can be used as) a powerful marketing tool, but the kids who hang out on the Google Campus...
Read MoreHaving trouble converting site visits to purchases? Make sure your website is optimized for mobile use. The wrong mobile design can drive willing customers away from your business. There are several studies which are predicting that with in the next five years the majority of connections to the Internet...
Read MoreIn October of 2011, Google stopped passing along keyword search terms for users logged in to its products, including Gmail and the popular Google Chrome browser. Users are now redirected to a secure search form, leaving webmasters and SEO specialists to scratch their heads at suddenly much less useful...
Read MoreWhy Quality Content Matters You might be asking how much it costs to build and promote a website. Getting something on the page just won’t cut it – neither will casual submissions to search engine indexes. There are a number of services that offer cut-rate writing and content creation...
Read MorePeople love images. A website with nothing to look at is boring and won’t entice potential customers no matter how fantastic what you’re selling is or how well written your webpage copy. Your website viewer must be quickly engaged to keep them on your page and the best way...
Read MoreWhat do you think of when you picture the World Wide Web, beepers, PalmPilots, Beanie Babies, Tickle Me Elmo, and – the thing all kids went wild for in its heyday – Pokemon? If you said the decade of 1990s, you’re right. How about when you picture AOL chat...
Read More
