Google has announced that they have been working on penalizing websites that are “over-optimized”. They say this is their way to level the playing field between great sites with great content versus over optimized sites or low quality sites. Matt Cutts of Google stated that they are trying to...
Read MoreWith announcements from the major search engines happening all the time, many SEO providers are still using out of date methods to gain traction with search rankings. We’ve kept track of Google’s changes over time, as evident with our Predicting Panda postings from a short time back. Working in...
Read MoreWhy Quality Content Matters You might be asking how much it costs to build and promote a website. Getting something on the page just won’t cut it – neither will casual submissions to search engine indexes. There are a number of services that offer cut-rate writing and content creation...
Read MoreOnce you’ve had a website designed, worked out hosting, and made your place on the internet, you still have one significant hurdle to leap. Having a well-designed website isn’t worth much unless there are people visiting it. Driving traffic to your website is easier said than done. Simply filling...
Read MoreSearch engines look at several things when they rank websites. Link volume and quality are important. However, the search giants are also very interested in how your visitors are moving through your website. This engagement is based on how much time is spent on each page, and how many...
Read MoreAbraham Lincoln’s famous description of the American Civil War states that a house divided against itself cannot stand. He was saying that a war between brothers, would not eventually lead to the complete dissolution of the United States of America, but rather, to its total absorption by one force...
Read MoreGoogle Panda is a search algorithm update released by Google on April 11, 2011. It is designed to filter search rankings so that only high-quality results reach the first pages. The changes to the algorithm are based on surveys taken to determine desirable and undesirable page characteristics. This new...
Read MorePeople love images. A website with nothing to look at is boring and won’t entice potential customers no matter how fantastic what you’re selling is or how well written your webpage copy. Your website viewer must be quickly engaged to keep them on your page and the best way...
Read MoreWhat do you think of when you picture the World Wide Web, beepers, PalmPilots, Beanie Babies, Tickle Me Elmo, and – the thing all kids went wild for in its heyday – Pokemon? If you said the decade of 1990s, you’re right. How about when you picture AOL chat...
Read MoreKeeping the blog on your business’s website active is a terrific way to communicate with customers and potential customers. The blog is also a tool to ensure your site gets a regular injection of useful, informative, high quality content, something that the search engines will take notice of. The...
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